which statement about public relations is correct which statement about public relations is correct

To fully understand the power of inbound marketing, ask yourself if you have ever become a brand advocate. The term symmetrical is used because the model attempts to create a mutually beneficial situation. Inbound marketing is advertisings answer to de-massification. Branding has been used to great effect in recent elections. A PR group generally handles all aspects of an organizations or individuals media presence, including company publications and press releases. It involves developing consistent messages and content of uses that are so compelling people will come to the brand to experience them. b. Communication technicians write press releases, pitches, feature articles, and other communication materials and assist in event planning. The main objective of public relations is to maintain a positive reputation of the brand and maintain a strategic relationship with the public, prospective customers, partners, investors, employees and other stakeholders which leads to a positive image of the brand and makes it seem honest, successful, important, and relevant. It is difficult to do well, of course. Public relations is a concept every small business has to deal with at some point. Lasswells model asked five simple questions:who (Sender) sent what (Message) through whichchannel (Channel) to which audience (Receiver) and with what effect. In a famous campaign for Lucky Strike cigarettes, he convinced a group of well-known celebrities to walk in the New York Easter parade smoking Lucky Strikes. The crisis communication plan should be revised based on any new learnings. C) Special events are a type of public relations. Which of the following statements about public relations is not correct? Public relations may include an organization or individual gaining exposure to an audience through topics of public interest and news items. A company will pay money to compensate a public figure, spokesperson, or influencer to use its logo or products. b. There are several PR tools firms can utilize to ensure the efficacy of PR programs: messaging, audience targeting, and mediamarketing. The campaign conducted interviews with consumers, giving them an opportunity to air their grievances and publicize energy policy issues. There are two other advertising concepts or theories that this text aims to introduce: the basic rule of seven and the third-person effect. Lobbying can be part of a government affairs program. The third-person effect is based onthree presumptions. The author of the original study noted that if there is news of a possible shortage, people sometimes buy up that item at grocery stores. However, a company should not speculate; if they dont know the facts, they should say so and promise to get back to the media as soon as possible. Question 2 1 pts The best (most accurate) way to set your advertising budget is to usemethod. Thank you!! We deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public. E. Brands, either on their own or with the help of advertising agencies, target audiences in different ways at specific points along the funnel to reach their strategic goals. Experts are tested by Chegg as specialists in their subject area. Receivers almost immediately become senders in a network. Both parties make use of a back-and-forth discussion. Some highlights are referenced here. Then, they might take an interest in a particular product as they learn more about its features. During the tactics phase, the PR group decides on the means to implement the strategies they formulated during the strategy phase. Benjamin Franklins trip as ambassador to France during the American Revolution stands as an early example of political PR that followed the publicity model. Immediately advise an appropriate authority if a member discovers that confidential information is being divulged by an employee of a client company or organization. You can influence other people by what you read and share, and you are encouraged once again to be aware of where your news sources get their information. Regardless of the fate of advertising, PR has clearly come to have an increasing role in marketing and ad campaigns. . Accurately define what public relations activities can accomplish. This thought highlights the growing value and performance of public relations to the marketing mix. b- The most common publicity-based tool is the press conference. Pioneered by such companies as Procter & Gamble during the 1930s, the older, advertising-centric model of branding focused on the product, using advertisements to associate a particular branded good with quality or some other positive cultural value. Today there are about 500,000 ad agencies in the world of all shapes and sizes. To build trust with the public by avoiding or ending situations that put ones personal or professional interests in conflict with societys interests. A member deceives the public by employing people to pose as volunteers to speak at public hearings and participate in grass roots campaigns. This has happened as recently as 2008. First, practitioners identify and qualify the issue to be addressed. These values provide the foundation for the Code of Ethics and set the industry standard for the professional practice of public relations. Scientists even speculated on the chances of the station hitting the targetslim to none. Other branding backlashes have plagued companies such as Nike and Starbucks. Brands may advertise during certain TV shows or publications to reach a particular type of media consumer. For example, an ad agency that does not typically manage multimillion-dollar television ad buys might still put together hundreds of thousands of dollars in targeted social media ads. That so many different groups have adopted branding as a means of communication is a testament to its ubiquity. More recently, Blackwater Worldwide, a private military company, dealt with criticisms of its actions in Iraq by changing its name. If there is a disaster, the advice is to be truthful and transparent,to not say too much and to correct any exaggerations that emerge in the news media and on social media, within reason. Not every institutional organization can have a huge PR budget, but the practices can be taught to just about any small business owner. At the same time that the concept of brands was developing, mass-media platforms such as daily newspapers and radio broadcasts grew their audiences and spread their influence geographically. For example, PepsiCo owns the Pepsi brand but also Frito Lay, Gatorade and Quaker, among others. Still, it is one of the most interesting theories in the field of mass communication, and it can explain why people race out to buy a certain product when they perceive it to be scarce. This indicates a broad marketplace narrowing to the group of actual customers. Click here for more information on what you can expect in a public relations career. It isnt always pretty. . Rather, the tone, style and method of dissemination of BTL advertising are more personal. The public information model moves away from the manipulative tactics used in the press agent model and presents more accurate information. An example of sponsorship is a concert tour presented by a bank or drink company. The amount of money spent on traditional media channels has declined as more and more readers have turned to favor online and social media news sources. Later interviews with country artists and books on country music history have also mentioned this tour. Responding to concerns, informing, and motivating and organizations current employees or members. Douglas Atkin, who has written about brands as a form of cult, readily admits and embraces his own brand loyalty to Apple: Im a self-confessed Apple loyalist. However, the old trick is less effective in the modern digital world. Lobbyists also attempt to influence public policy using PR campaigns. For instance, they may argue that political lobbying is a form of public relations because lobbyists engage in communication activities and client advocacy in order to shape the attitudes of Congress (Berg, 2009). In this manner, brands can engage with potential and repeat customers. a. This model has held up in the years since its development and is a good introduction to PR concepts (Grunig & Hunt, 1984). C. Advertising is not useful for persuading an audience. Branding focuses on the lifestyles and values inherent in a brands image as opposed to the products that are manufactured. It originates from the public rath Show tab overview It is free. All audiences are stakeholders (or presumptive stakeholders), but not all stakeholders are audiences. Marketing professionals worry about all four and consider advertising as just one part of the promotion category. With the abundance of information readily available to audiences worldwide, companies are more vulnerable than ever to misinformation about their brand. limitations. To build trust with the public by revealing all information needed for responsible decision making. Sometimes we even base our behavior on what we think other people will do after receiving a message in the mass media. One of the more infamous examples of their campaign was a heavily reported account by a Kuwaiti girl testifying that Iraqi troops had dumped babies out of incubators in Kuwaiti hospitals. Todd Hunt and James Grunig developed a theory of four models of PR. The image is an illustration of a purchase funnel. Public relations looks to build the relationships between organizations and stakeholders. c- Publicity-based public relations do not have limitations. The shoes also include a symbolic red dot on the toe with which to kick Nike. Companies develop brands and specific products they want to sell. B. Disclose financial interest (such as stock ownership) in a clients organization. Before Obamas inauguration in January 2009, an unprecedented amount of merchandise was sold, a further testament to the power of branding (Alberts, 2009). However, this book focuses on a public relations approach based particularly on writing for the media. In cases when consumers have discovered that trusted sources were content marketers rather than independent reviewers, the revelations have created public relations problems for the brands. The more you study the bigger picture of marketing which includes advertising strategies and other research efforts meant to guide advertising strategies as part of larger sales and production strategiesthe more you recognize how focused advertising is. These public conversations often take place through mass media and social media, which is why public relations professionals need to understand how to work with and write effective messages for the media. The best prevention against bad PR is to follow your industrys and your own ethical codes at all times, whatever they are. Disseminating planned messages through selected media to further an organizations interests. Now, PR has to work in a digital media system where news reporters and editors are not the major gatekeepers deciding what information will be made public. It is important to ensure that the information across all channels is accurate and as complementary as possible. Jarboe worked for a PR firm with offices in San Francisco and Boston, two of the most well-established technology markets in the country. Everybody is a values voter, but they got the brandthey said they were against the death taxwhat a great brand. A brand advocate is someone who is so supportive of a product or service that they publicly encourage others to buy it. Content marketing means this is no longer the case. Public relations uses multiple channels to generate public exposure. The Obama campaign featured several iconic portraits and slogans that made for a consistent brand and encouraged his victory in 2008. They employ ever-evolving techniques to try to stay ahead of information weary consumers. Journalists know that people care about safety perhaps more than any other issue, so they focus on safety concerns during times of crisis. a- The most common publicity-based tool is the news Which statement about staff and line agencies is TRUE? Employing a combination of activities, designed to sell a product, service, or idea, including advertising, collateral materials, publicity, promotions, direct mail, trade shows, and special events. Then, we presume that they will be influenced by those messages. Which of the following statements about advertising is correct? Under the traditional publicity model, PR professionals seek to create media coverage for a client, product, or event. A member changes jobs, takes confidential information, and uses that information in the new position to the detriment of the former employer. They may come in the form of messages from Twitter bots,botnets,collections of fake social media profiles run by software or blogs, or email spam. Kevin Roberts, the current CEO of Saatchi & Saatchi Worldwide, a branding-focused creative organization, has used the term lovemark as an alternative to trademark. We often presume that we know how individuals from other groups will think because we have seen messages in the media and we presume to know how the other will respond. It is important to have a crisis management team who can handle these situations. New technologies have lengthened the news cycle, meaning that once something becomes news, it stays in the news for a very long time. This is the unpaid peer-to-peer communication of often provocative content originating from an identified sponsor using the Internet to persuade or influence an audience to pass along the content to others: Viral marketing. They launched a PR campaign to change the image of diamonds from a luxury good into an accessible and essential aspect of American life.